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Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans Paperback – April 21, 2015

by Ryan Levesque (Author)
4.3 4.3 out of 5 stars 1,851 ratings
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"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."
- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer

THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

  • How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
  • Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
  • And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."
- James Schramko, SuperFastBusiness.com

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Previous page
  1. Print length
    160 pages
  2. Language
    English
  3. Publisher
    Dunham Books
  4. Publication date
    April 21, 2015
  5. Dimensions
    5.5 x 0.5 x 8.4 inches
  6. ISBN-10
    1939447720
  7. ISBN-13
    978-1939447722
  8. See all details
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Editorial Reviews

About the Author

In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...

Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.

Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.

Product details

  • Publisher ‏ : ‎ Dunham Books (April 21, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 1939447720
  • ISBN-13 ‏ : ‎ 978-1939447722
  • Item Weight ‏ : ‎ 9.3 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.5 x 8.4 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 1,851 ratings

About the author

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Ryan Levesque

Ryan Levesque

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Ryan Levesque is the CEO of The ASK Method® Company and author of the #1 National Best-Selling book, ASK – as featured by Inc. Magazine as their #1 Marketing Book of the Year and by Entrepreneur Magazine as their #2 Must-Read Book.

The ASK Method® Company was ranked #462 on the 2017 Inc. 500 List and named the #7 Fastest Growing Company in Austin, TX. Ryan is also CEO & co-founder of bucket.io™ – the leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online.

Ryan lives in Austin, TX with his wife and 2 boys.

Visit https://askmethod.com and https://bucket.io for more details.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
1,851 global ratings
The Most Effective Way To Create Internet Success
5 Stars
The Most Effective Way To Create Internet Success
This book has completely transformed my thinking about how to attract the best potential clients/prospects/buyers of what I'm offering online.The process that Ryan has created is unparalleled in how efficient it is in generating new, qualified leads for the entrepreneur who operates an online enterprise. And, most importantly, it's a process you can use from any geographical location with an internet connection, there's no overhead to worry about, and all you have to do is to follow the steps and tweak it until it makes it work!Thank you, Ryan, for all you've done to transform my understanding of the right way of doing things!
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Top reviews from the United States

Andy
5.0 out of 5 stars Simply Blown AWAY! "Ask" will be talked about for years!
Reviewed in the United States on April 23, 2015
Verified Purchase
I've been in online business full-time since 2002, and this is the first book I've read that has simplified the whole sales funnel process down for me, step-by-step.

After learning of Ryan back in March 2014, I had witnessed a presentation he gave about the power of using funnels in a strategic way to not only build a large list of responsive prospects, but also for making tons of sales, based on giving people exactly what they'd asked for.

I decided to get the book because I already believed in Ryan 100% and wanted to support him, and really had very little intention of reading it, thinking I already knew what it was all about, but I have to be honest...

I couldn't help but open it up and start thumbing through it, and now after reading through just a couple of the chapters, so far, I'm fired up all over again, just like that day I first saw his presentation, because it's simplified the entire process for me, and makes me want to jump in and create my own funnel, based on his "ask formula" (and I am).

Don't hesitate at all to grab this book, because he not only talks the talk, but he really WALKS THE WALK, having been successful in multiple niches, deploying his "ask formula" for numerous clients, to the tune of millions in profits and email subscribers.

As far as results go, even though I haven't personally implemented the strategies in his course (yet), because my focus has been entirely on working with my client's marketing funnels, I've seen countless reports of his students' real success stories, many of whom I personally know, from within his high-level mastermind group that we belong to.

I've also heard nothing but solid things from others who have taken his training, and that says a lot, because I hear the good and the bad about experts and "gurus" in our industry, believe me... and his reputation is impeccable.

The only "less than positive" thing I can think of to mention might be to be aware that he shares a considerable amount about what's happened in his life before getting into the meat of the "how to" portion of the book (just a chapter or two), but I truly believe reading his story will make what he teaches make SO much more sense, because of where he came from, the challenges he faced, and how that led to the REASON for creating these ask campaigns in the first place.

That's all I can think of, though... this is just a fantastic book that Ryan has created for all of us, as marketers, to not just read and put on a shelf... but to actually IMPLEMENT in our businesses to achieve results similar to what he's proven to achieve.

Ryan's "Ask" book gets my highest recommendation. Not just because of the solid principles and strategies he teaches, but because of my personal belief in Ryan as not only a true thought leader in our industry, but who is also just a solid person who authentically cares about making a positive impact on the world through sharing what has worked, consistently, for him and his clients.
15 people found this helpful
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Kenneth Schultz
5.0 out of 5 stars I am frankly surprised by how much is revealed in this marketing book, only one thing missing...
Reviewed in the United States on April 29, 2015
Verified Purchase
I'm not a big reader and I rarely review any products but felt compelled to review Ryan's excellent "Ask" book.

A couple of reasons I decided to review this book.

1. It's hands-down one of the most actionable Marketing books I have read (and I'm very selective on books I do read). I first heard about Ryan a couple of years ago when I purchased a video sales letter course. That training was excellent and I kept an eye on Ryan since, knowing that he produces quality work. Later, I was introduced to his Survey Funnel Formula training - which is essentially what is covered in this book but has been revised. This book goes into the genesis of Ryan's approach, how he came across this method (hint: it was by necessity in order to succeed in certain markets) and how he has refined it to succeed in almost any market. Finally, this book does not hold back - it includes step by step instruction on how you can use this process to dominate your market.

2. The second reason: I am frankly surprised that Ryan has given away all the secrets of his method in this book. Clearly, he does not need money and this book is a testament to his heart and generosity in helping other entrepreneurs like me. His surprising personal story in the book does help explain this a lot.

Ryan is both brilliant (former Ivy-League Neuroscientist) and determined - explaining why he was able to hone this technique and help over 45 clients generate over $37 Million in Revenue. Ryan was essentially the 'secret weapon' brought in under-the-radar to help companies dominate super competitive niches on the internet.

I really like the way the different steps were treated with a separate chapter. You can go through each chapter and pick up the method and psychology behind each step. Everything has a reason and is well thought out (and has been thoroughly tested). The 2 case studies were very useful to read and encouraging.

The only thing missing from this book is having Ryan sit next to you to coach you through the process. For a handful of dollars, you get the next best thing with a complete playbook of Ryan's fantastic survey methodology for finding out your prospects' biggest problems and customizing your solution to them. Result: more happy customers and bigger bank balance.

This may be one of those books you have on your bedside table for easy access so you can absorb all the gems to raise your marketing game.
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Top reviews from other countries

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Daniel Erro
1.0 out of 5 stars No lo vale
Reviewed in Mexico on October 31, 2019
Verified Purchase
Fui en contra de todos mis principios y no termine de leer el libro. La primera mitad te la puedes saltar COMPLETAMENTE. Son decenas de hojas de su historia y de como surgió el sistema. Básicamente quiere construir credibilidad para la segunda parte. En la segunda parte describe su "increíble" sistema que básicamente es spamear a gente con encuestas para venderles un producto. En otra review lei que si tú negocio es de vender Y YA, entonces este libro te puede ayudar. Si quieres construir una relación a largo plazo con tus clientes, hay mejores libros. Mejor invierte tu tiempo en:

Ultimate Guide to Facebook Advertising de Perry Marshall
Ultimate Guide to Google AdWords de Perry Marshall
Sell with a story de Paul Smith
Question based selling de Thomas Freese
O cualquier otro libro de marketing/ventas
4 people found this helpful
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Bibo
5.0 out of 5 stars Ask helps to get a clear view
Reviewed in Germany on November 24, 2020
Verified Purchase
Ask is the next step after Choose.
I will introduce this to my business. When it works, I will update my review.
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DurleyPS
5.0 out of 5 stars Un método simple para contrastar lo que asumimos como cierto
Reviewed in Spain on September 17, 2017
Verified Purchase
Este pequeño material se basa en una idea central que defiende que a la hora de idear un modelo de negocio debemos corroborar lo que asumimos como cierto antes de seguir adelante. En otras palabras, que no siempre lo que creemos que sucede es lo que sucede en realidad y que siempre debemos preguntar (de ahí el título del libro) antes de dar una idea por cierta. Esto pasa en el mundo del emprendimiento, que es a lo que está enfocado el material pero también en cualquier ámbito de nuestra vida.
Lo recomiendo para los emprendedores porque puede ahorrar muchísimos dolores de cabeza, tiempo de trabajo y por supuesto dinero.
6 people found this helpful
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fernando
5.0 out of 5 stars Bem escrito e inovador
Reviewed in Brazil on August 14, 2015
Verified Purchase
Ryan Levesque é um dos principais autores de marketing americano. Neste livro conta sua biografia e sua fórmula. É um guia passo-a-passo para implementar um funil de vendas baseado em perguntas. Dá dicas de como fazer as pessoas responderem questionários, como formular produtos que as pessoas querem. Descreve um sistema de sequenciamento de emails e dá fórmulas para escrever conteúdo que engage e atraí. Como Ryan tem formação de Neurocientista, sabe quais gatilhos mentais disparar e em qual ordem. Acho que vale muito a pena para empreendedores e marketeiros de pequenas, médias e grandes organizações
15 people found this helpful
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Brandon
5.0 out of 5 stars The Ask Formula Turned My Business Around!
Reviewed in Canada on April 21, 2015
Verified Purchase
My name is Brandon and I don't usually write reviews on Amazon. In fact, this is the first review I've ever written. Seriously! I'm a marketer and have been selling online since 2009.....although I'd prefer to say "struggling" since 2009, until now.

I came across Ryan and his work through a course he was offering a while ago. The course was built upon the principals of the ask formula and once I went through the course + book my business changed forever.

When I first saw the book I thought it was going to be just like any other business book that I bought in the past (a bunch of big ideas with no real formula or strategy to implement). I thought I was going to read it, get excited, get a bunch of ideas, and then be left with no idea how to implement the actual strategies.

Well...I was wrong.

I worked my butt off and completely rebuilt my business from the ground up using Ryan's formula. To be clear, I mean I really did work....and it was hard work at times....but boy did it pay off.

Before rebuilding my business the best I could do was get an ROI (rate of return) of 70% on any money I spent on advertising. That's right, my previous best system was loosing me 30% on each dollar I spent on ads. Certainly not sustainable...and certainly not a business.

After implementing Ryan's formula my worst month now has been 150% ROI....and in some months we've even done 250%. And I can honestly say that it's due to the marketing system, which is the ask formula.

The only downside of the formula is the traffic generation part. If you have an online business one of the most important pieces is how to generate traffic. Ryan does not discuss traffic strategies in the book which is positive and a negative. In one way you're left to figure out one of the most important pieces on your own, but on the other hand he's not trying to be all things to all people. His focus is on the formula for converting prospects into customers....and with a good enough formula you can just go out and BUY your traffic. That makes sense to me.

I want to personally thank Ryan for sharing this formula and putting it out into the world. He doesn't know this but I probably wouldn't be online anymore if it wasn't for this book, his courses and the fact that he was willing to share it with the world (he could have made a lot more money keeping it to himself)

If you sell anything online, or you plan to, then this book is a must.

I consider it the foundation of my business.
5 people found this helpful
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