WOO THEM DEAD, KID.
You need a brand that will cut through a crowded marketplace, look great in any context (digital and print), and seamlessly travel through time without becoming dated. That's a tall task. We can help!
When you look at the most iconic logos of all time, they share similar characteristics. They are distinctive (Nike), timeless (Target), simple (McDonald's), and often meaningless (Apple).
GREAT LOGOS ARE...
Simple
The human brain is highly efficient. Consumers look for visual cues for familiar brands within a fraction of a second when shopping or experiencing ads. If your logo can’t be processed in that time, you’ve lost them.
Distinctive
Distinctive design is one of the most significant factors contributing to brand growth over time. When consumers recognize a brand, they are much more likely to buy it. However, if a brand looks the same as its competitors, recognition can’t happen. In that case, a generic-looking logo can actually do more harm than good by leading to brand confusion.
Timeless
Most trends fade. When they do, you might need an expensive and risky rebrand to keep up in 10 years. Avoid the headache down the road with a timeless logo now.
Pro tip: Stay away from gradients, line art, thin fonts, calligraphy, and anything on Canva, Fiverr, or Pinterest.
Meaningless
Apples have nothing to do with computers, shells are not associated with gas, peacocks don’t watch TV, and when was the last time you played dominos while ordering pizza?
These logos (and names) work because they have zero associations with their respective categories. This makes it virtually impossible for consumers to confuse them with competitors. Great logos don’t always have to be meaningless, but it certainly helps.
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Woo Punch is a brand consultancy & design agency rooted in the science of how brands grow.
We specialize in brand design, advertisement consulting and creative direction, market research, ongoing brand growth consulting, and web design.
Let's Chat.
YOU MIGHT NEED A WOO PUNCH IF...
YOU ARE NEW.
Are you a fresh startup looking for investors? Building a side hustle? Just quit your job to start the business of your dreams?
You'll need a distinctive identity and a comprehensive plan to grow your brand, rooted in the science of how brands grow.
YOU DON'T
STAND OUT.
Consumers will confuse you with your competitors with a generic (or trendy) brand identity or forget you exist.
Don't expect to become a household name on the shelf or in your advertising if you don't stand out in your category.
YOU FEEL
STUCK.
Have you been at this for a while? Have YouTube gurus and business school professors planted a rosy picture in your head about customer loyalty, target marketing, and differentiation, but it isn't getting you anywhere?
That's because they're wrong. So let us expose you to marketing science and free you from the matrix.
HOW WE HELP
MARKETING
SCIENCE
Most consumers are primarily irrational yet predictable. This doesn't make them idiots. On the contrary, it makes them efficient when making decisions that have little impact on their lives.
Informed by the fundamental principles of human decision-making and the empirical evidence of how brands grow over time, we help you leverage consumer behavior to increase your market share.
In the process, we help you cut through all the marketing myths on YouTube, MBA textbooks, and business blogs rooted in flawed research, intuition, and rhetoric.
The harsh reality about consumers (that we know from decades of brilliant observational marketing research) is that most don't have time to think about your brand in their busy lives.
They don't want to "engage" with you, don't have the energy to learn about what makes you different, and won't believe you when you try to champion the latest social cause (regardless of how genuine you are).
Assuming different is a waste of time, money, and creative resources.
At Woo Punch, we consider human nature and act accordingly. By helping you to stay humble as a business owner or marketer, consistent in your advertising, and patient with your business results, we help you grow your brand over the long haul.
Your customers won't know what hit them.
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CONSULTING
The advertising industry has shifted from consistency, clear branding, creativity, and mass reach to an unproven model of short-term thinking, subtle branding, rational or purpose-driven messages, and hyper-targeting.
We help you work with creative agencies to make sure your advertising budget isn't wasted on misguided advertising objectives that aren't proven to work.
DISTINCTIVE
DESIGN
Distinctive design helps consumers identify you as separate from your competitors, with as little mental involvement as possible.
Without it, consumers will get confused or ignore you altogether in buying situations. They don't have the time to think about which brand is which. Distinctive design makes it easier for them.
Brand design is not merely art. It's a science. We work with you to build a distinctive identity and help you measure that identity's effectiveness over time.
IN YOUR FACE PRICING.
We want you to be equipped to know if we're the right fit as soon as possible.
No games or gimmicks. We don't hide our prices from you. Are we too expensive? We're open to negotiating. Too cheap? Again, we're open to negotiating... Don't know your budget yet? We're here when you're ready, but give us a call and we will try our best to offer some guidance.
BOOK A FREE CALL.
Reasons to Chat:
• You are launching a new company or product and need a
name and/or a brand for your new venture.
• You are looking to strengthen your existing brand .
• You have questions about the effectiveness of your existing brand.
• You want to learn more about Woo Punch.
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