Direct response copywriting isn’t about writing a sales letter. It’s about persuasion.

In this episode, Katie Yeakle and Rebecca Matter, two leaders from the powerhouse copywriting training company American Writers & Artists Institute (AWAI), explain exactly what you can get from learning to write persuasively… whether as a career or as a business owner.

AWAI taught me the skills of copywriting which enabled me to launch my first successful solopreneur business. I’ve known both ladies for more than a dozen years and can tell you firsthand they know what they’re talking about.

And, if you’d like to read my own story about getting started with copywriting, or AWAI’s success story case study on me, or some of the live events I’ve participated in with AWAI you’ll find those links below, too.

Listen to this episode and you’ll hear:

  • The true story behind the creation of the world’s most successful copywriter training program
  • Copywriting simply defined and why it’s such a HUGE market to build a business in
  • Why learning copywriting makes sense – whether as a career or a business owner
  • What you must think about BEFORE you start writing your sales copy… every time
  • Improve your sales by taking the “barstool test”
  • 75 ways you can make great money writing – even if you don’t like selling

Important Links & Mentions

American Writers & Artists Institute (AWAI)

Katie Yeakle, Rebecca Matter & the AWAI Team

Free Download: AWAI’s Copywriting Industry Pricing Guide

Free: Inside AWAI Webinars and Recordings

Free: Inside AWAI – Generating Steady Writing Income featuring Steve Coombes and Christina Gillick

AWAI’s Facebook Page with Regular Free Training
(Watch for Steve Coombes live on May 8, 2020 at 3pm ET)

AWAI Case Studies

AWAI Case Study on Steve Coombes

Get Started Copywriting with AWAI’s Accelerated Program
(Steve Coombes’ Sales Letter and Personal Story)

Direct Response Jobs

Learn More About “The Power of One”

Mark Ford

Bill Bonner

The Agora Companies

USAA Insurance Company

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