Podcast: Play in new window | Download (Duration: 37:32 — 34.6MB)
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Cartoonist turned marketer Sean D’Souza joins us from his Psychotactics marketing headquarters in Auckland, New Zealand.
In this episode, we dive into marketing tactics and beyond, including how to ensure you control your business, rather than your business controlling you.
In today’s episode you’ll hear:
- How to appear as an expert (even if you’re not one)
- Alternate places to start writing your sales copy beside the headline
- One powerful word to add to your headlines that immediately squashes your reader’s #1 objection (not “free”)
- The “Tuna Sandwich” principle for recognizing success and contentment
- How Sean’s family takes three months of vacation every year (without hurting business)
- The most important decision to make before setting business goals
Important Links & Mentions
Why Headlines Fail – Free Special Report
The Three Month Vacation Podcast
5000BC Small Business Mentorship Program
Book: The 4-Hour Workweek by Tim Ferriss
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