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After more than 30 years in the trenches of business planning, Burke Franklin has discovered not only how to plan ahead, but how to do so in a conscious way that corresponds with your own values and creates strong value propositions for partners, investors and clients alike.
Listen and learn:
- How Burke got started writing business plans to help a friend get a business deal with Apple
- Why good business plans must influence people at different levels for deals and investments
- The importance of planning for growth even if you’re not seeking outside capital
- How solopreneurs can use Business Power Tools® to create or expand a consulting business
- What it means to run a conscious business
- The importance of consciousness in hiring people who share your values
- The Missionary vs Mercenary business mindset (and why you need both)
- The importance of positive language framing
- Why and how you should evaluate your successes
- Two serious flaws in SMART goalsetting – and Burke’s suggested revision
Truly Effective SMART Goal Setting
(Redefined Acronym)
Specific
Measurable
Action-Oriented
Results-Oriented
Timebound
Important Links & Mentions
Burke Franklin’s Business Power Tools Website
Note: Solopreneur Success Connections members get a BIG discount on Business Power Tools. Use the special link on the Member Rewards & Resources page to get it.
Book: Business Black Belt by Burke Franklin
Book: Pour Your Heart Into It by Howard Schultz
Book: The Path of Least Resistance by Robert Fritz
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