Storytelling expert Dave Bricker says stories are the single most powerful form of human communication. Which means stories are important to your business whether you head a Fortune 500 company or are just starting your entrepreneurial journey.

Listen as the author of StorySailing shares:

  • The golden rule of storytelling (miss this and your stories will fall flat 100% of the time).
  • How to craft powerful stories using a 4-part¬† metaphor developed from his days sailing deep water on the open seas.
  • Why stories are crucial to distinguish you from your competition.
  • The key aspect of storytelling that’ll keep your listener engaged with your story.
  • Why – and how – stories told aloud must differ from written stories.

Important Links & Mentions

Visit Dave Bricker’s Website

52 Speaking Blunders

Dave’s Book: StorySailing: A Guide to Storytelling for Speakers, Trainers, & Coaches

Books Using Stories as Metaphors

The Story Story by Dave Bricker

Rich Dad, Poor Dad by Robert Kiyosaki

The Small Business Millionaire by Steve Chandler and Sam Beckford

The Go-Giver by Bob Burg and John David Mann

And a correction! My hygienist wasn’t listening to Whitney Houston on Audible, she was listening to Mariah Carey’s autobiography:
The Meaning of Mariah Carey

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