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This conversation with Bond Halbert, son and protege of legendary copywriter Gary Halbert, is like sitting in on a master class in how to find and capitalize on big ideas in your marketing from product development through filling your bank account with big sales dollars.
Listen and learn about:
- Bond’s childhood direct marketing mentorship under his father, legendary copywriter Gary Halbert
- How the Gary Halbert’s Boron Letters formalized what he had already taught his son Bond
- Why Bond believes solopreneurship is a smarter and easier way to make more money
- The struggle some small business owners experience in lack of support from family and friends
- Why it’s almost impossible to totally bomb when you have the right offer
- How to identify a big idea and easily keep it current and relevant
- How big ideas can become a springboard for multiple revenue opportunities
- Lessons learned from how people sort their mail
- The real origin of the “gun to your head” marketing story
- Why it could make sense to hire a VA before automating a task
- Going beyond big ideas for marketing to finding big ideas in product development
- How to use tools like Google and Reddit to find undercover big ideas
- The importance of knowing the primary usage of your advertising channel
- How to make your ads stand out from your competition
- Where the really big money is and what it takes to play there
- How to effectively frame the value of your offers
- Gary Halbert’s secret “killer close” formula for high-end offers
- How strong big ideas reframe your prospect’s perspective to turn a skeptical no into a firm yes
- How to get your best prospect to tell you exactly what they want to hear in order to buy
Important Links & Mentions
Gary Halbert Copy Club Facebook Group
The Gary Halbert Letter (Caution: Language)
Bond Halbert’s Website (Caution: Language)
Boron Letters by Gary C. Halbert, Updated by Bond Halbert
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