This conversation with Bond Halbert, son and protege of legendary copywriter Gary Halbert, is like sitting in on a master class in how to find and capitalize on big ideas in your marketing from product development through filling your bank account with big sales dollars.

Listen and learn about:

  • Bond’s childhood direct marketing mentorship under his father, legendary copywriter Gary Halbert
  • How the Gary Halbert’s Boron Letters formalized what he had already taught his son Bond
  • Why Bond believes solopreneurship is a smarter and easier way to make more money
  • The struggle some small business owners experience in lack of support from family and friends
  • Why it’s almost impossible to totally bomb when you have the right offer
  • How to identify a big idea and easily keep it current and relevant
  • How big ideas can become a springboard for multiple revenue opportunities
  • Lessons learned from how people sort their mail
  • The real origin of the “gun to your head” marketing story
  • Why it could make sense to hire a VA before automating a task
  • Going beyond big ideas for marketing to finding big ideas in product development
  • How to use tools like Google and Reddit to find undercover big ideas
  • The importance of knowing the primary usage of your advertising channel
  • How to make your ads stand out from your competition
  • Where the really big money is and what it takes to play there
  • How to effectively frame the value of your offers
  • Gary Halbert’s secret “killer close” formula for high-end offers
  • How strong big ideas reframe your prospect’s perspective to turn a skeptical no into a firm yes
  • How to get your best prospect to tell you exactly what they want to hear in order to buy

Important Links & Mentions

Gary Halbert Copy Club Facebook Group

The Gary Halbert Letter (Caution: Language)

Bond Halbert’s Website (Caution: Language)

Boron Letters by Gary C. Halbert, Updated by Bond Halbert

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