Cartoonist turned marketer Sean D’Souza joins us from his Psychotactics marketing headquarters in Auckland, New Zealand.

In this episode, we dive into marketing tactics and beyond, including how to ensure you control your business, rather than your business controlling you.

In today’s episode you’ll hear:

  • How to appear as an expert (even if you’re not one)
  • Alternate places to start writing your sales copy beside the headline
  • One powerful word to add to your headlines that immediately squashes your reader’s #1 objection (not “free”)
  • The “Tuna Sandwich” principle for recognizing success and contentment
  • How Sean’s family takes three months of vacation every year (without hurting business)
  • The most important decision to make before setting business goals

Important Links & Mentions

Sean’s Psychotactics Website

Free Brain Audit Excerpt

Why Headlines Fail – Free Special Report

The Three Month Vacation Podcast

5000BC Small Business Mentorship Program

The Tuna Sandwich Principle


Book: The 4-Hour Workweek by Tim Ferriss

LeechBlock Productivity Tool

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