Damon Burton, founder of SEO National, joins us today to talk about search engine optimization. But along the way you’ll also hear great lessons on getting your first client, growing your business through outsourcing, and how to keep your business on a strong growth curve without spending a fortune on advertising.

Listen to this episode and discover:

  • How to make it easy for your first client to hire you
  • How to outsource work to virtual assistants while maintaining quality control
  • Why SEO remains far more important than advertising
  • Exactly how high on search engine listings you need to appear to get more clicks
  • 2 ways to impact your search enging ranking – and which matters more
  • How to streamline your content calendar to maintain SEO momentum
  • Easy and free ways to find out what people are searching for
  • Why it makes sense to take a balanced approach between high value short keyphrases and long-tail keyphrases
  • 2 big reasons you want to keep bounce rates low
  • Why low volume, high impact clients make your life easier in the long run
  • How educating your clients and setting proper expectations improves your business relationships

Important Links & Mentions

Damon Burton’s Website

Damon Burton’s Company – SEO National

Free SEO Cheat Sheet and Content Calendar Templates
(No Email Needed – Just Click & Download)

Outrank: Your Guide to Making More Money Online by Showing Up Higher on Search Engines and Outranking Your Competition by Damon Burton
(Kindle available now; Print pre-order available now – release date July 24, 2020)

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

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